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How to put Doktahoo on something

The name, the mark and how they are drawn. For companies and agencies crediting the work, and anyone writing about it.

The name

dok tahu is Kelantanese Malay for “don’t know”. An owl is the symbol of knowing; this one starts from not knowing and goes to find out.

Doktahoo
The brand. Use it in sentences, credits and conversation, with a capital D.
DOKTAHOO TECHNOLOGY
The registered name, in capitals, on contracts and invoices. SSM 202603242576.
Not
DokTahoo, Dok Tahoo, Doktahu, or DOKTAHOO on its own.

The mark is the word. The double o of doktahoo is a pair of owl’s eyes under one brow, with a gold beak between. It is never set as plain text.

ee
Ink on paper
ee
Paper on night, gold kept

Clear space

Keep one eye of empty ground on every side, measured as the ring of an o (e in the drawings above). Nothing enters it: no text, no edge, no other mark.

Minimum size

96 px wide, or 24 mm in print

Smaller than that, the eyes close up. Use the owl’s eyes alone, as in the browser tab.

Downloads

Please don’t

  • Stretch or squash it.

  • Tilt it.

  • Drain the gold from the eyes.

  • Retype the name in a font.

Colour

Watercolour washes from a row of shophouses, one green for action, gold for the owl. No blue anywhere. Select a value to copy it.

  • Paper

    The sheet everything is drawn on.

  • Ink

    Text and pen line. A warm near-black, never pure black.

  • Ink, second

    Body copy, captions and hand notes.

  • Shutter green

    The one action colour. Buttons and link underlines only.

  • Owl gold

    The eyes and the beak. Nothing else is gold.

  • Night

    The ground after dark, a plum, not black.

  • Night, raised

    A card or panel lifted one step off Night.

  • Rose wash

    Shophouse walls and highlights.

  • Celadon wash

    Walls, wings and chips.

  • Butter wash

    Signboards and the marker swipe.

  • Lilac wash

    The owl’s house, and the owl.

  • Peach wash

    Walls and the envelope.

  • Shade

    Shadow under cornices and arches.

Type

Three faces, each with one job. All three are free and open source.

Nothing was built here.

Funnel Display

Headings. Calm and exact beside the watercolour, carried by weight rather than width.

Scope, assumptions and decisions live in documents you can hold us to.

Funnel Sans

Everything you read: body, buttons, navigation, forms.

still finding out

Shantell Sans

The sketcher’s hand. Notes on drawings and labels only, never a heading or a paragraph.

Drawings

Everything is drawn the way Malaysia’s urban sketchers work: ink line first, then watercolour laid slightly off it. Never a round cartoon, never a stock icon.

  • Jalan Dok Tahu. The owl lives in the middle house.

  • Stamp and postmark, for the postcard email.

  • The messenger. It carries a brief away once it sends.

  • Airmail edge, top and bottom of a card.

  • Sun and moon, for the light switch.

Voice

An engineer talking to another professional: plain, specific, honest about what is not known yet.

  • Say

    We don’t know yet. We’ll find out by Thursday and write down what we learn.

    Not

    Our cutting-edge experts deliver innovative solutions for every challenge.

    Not knowing is the starting point, said plainly, with a date.

  • Say

    Built on a private preview link you can share, then handed over to the accounts your agreement names.

    Not

    Seamless end-to-end digital transformation, from ideation to launch.

    Say what actually happens, in the order it happens.

  • Say

    Rates depend on scope. Send the brief and you’ll get a quote, or a plain no.

    Not

    Unbeatable prices! Book your FREE consultation today!!

    Calm, specific, and never selling past the facts.

About Doktahoo, in one paragraph

Doktahoo (DOKTAHOO TECHNOLOGY, SSM 202603242576) is an independent developer: a registered Malaysian business run by one engineer. It builds and looks after websites, apps and AI tools for companies that need software work done without a full-time hire, by the project or by the month, and works white-label for agencies. It also publishes its own software: Kaeru, log.exe and Canopy. Based in Selangor, Malaysia.

Brand questions

For press, a credit line, or using the mark somewhere not covered here, write to hi@doktahoo.com.